Digital Marketing

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content marketing

creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.

social media advertising

paid advertising on social media platforms like Facebook, Instagram, and Twitter.

public relations

this involves building relationships with the media and influencers to get positive publicity for your brand.

email marketing

this involves sending emails to a list of subscribers to promote your products or services, build relationships with customers, and drive sales.

conversion optimization

this involves optimizing your website to increase the percentage of visitors who take a desired action.

marketing analytics

tracking and analyzing your marketing data to measure the success of your campaigns and make informed decisions about your marketing strategy.

case study: ms. nokma

01 Objective

Increase brand awareness and recognition for Ms. Nokma's fried chicken shop in the local community.

02 Challenge

Ms. Nokma's shop was relatively new and lacked a strong online presence. This made it difficult for potential customers to discover the business and learn about their delicious fried chicken.

03 Process

Developed a social media marketing strategy: Created engaging content showcasing Ms. Nokma's menu items, highlighting the preparation process, and featuring customer testimonials. Engaged with followers through comments and contests.

Implemented search engine optimization (SEO) tactics: Optimized Ms. Nokma's website and online listings with relevant keywords to improve search ranking for local fried chicken searches.

Executed targeted online advertising: Launched targeted ads on social media platforms and search engines to reach users interested in fried chicken and similar restaurants in the area.

04 Result

Ms. Nokma's online presence significantly increased. They gained a loyal social media following of fans eager to try their fried chicken. Improved SEO led to higher search engine ranking, driving more organic traffic to the shop. Targeted ads generated a substantial rise in customer traffic, increasing sales and brand recognition.

05 Lesson

A well-executed digital marketing campaign that combines social media marketing, SEO, and targeted advertising can effectively reach new customers, boost brand recognition, and generate significant results for small businesses like Ms. Nokma's fried chicken shop.